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Venard, B. (1993a, June 15). Sales performance improvement at point of sale. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale
Venard, B. (1992a, June 15). Optimization of distribution channels. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/optimization-of-distribution-channels